Rich, accurate, consistent product information at your fingertips.

Success for business-to-business manufacturers in the current market relies upon maximising revenue by operating efficiently, expanding channels to sell products, and optimising customer experience. The B2B market is also experiencing a rapid digital shift, with 49% of B2B purchases now being made online (Wunderman Thompson, 2021) and 62% of B2B buyers preferring to go online to access product and purchasing information (Digital Commerce 360, 2019). For many, current management of product information is holding back growth. Data Veritas’ complete Product Information Management Service offers B2B manufacturers a competitive edge by cutting the time spent managing product information, improving the quality of product data, and supporting digital transformation so your business isn’t left behind.

With PIM you will:

PIM supports everyone in your business to do what they do best:

Marketing Managers

Spending time efficiently as product information is updated centrally, can focus on using their skills to create impactful content, expanding to new marketing channels can be done quickly to secure new market share, new products can reach the market much quicker.

Business Development / Sales Managers

Ready access to rich and detailed product information to quickly provide to customers, can focus on building relationships and good customer service, fewer dissatisfied customers as accurate information is provided rapidly.

Product Development & Procurement Managers

Ready access to technical product information, able to compare products on specification and performance, onboard new suppliers and new product information securely, fewer errors due to higher data quality.

Reduce your time-to-market and attain new channels quicker.

Creating rich product descriptions with impactful marketing copy takes time. Relying upon multiple sources of product information, spread across teams, can double or triple the time this consumes and increases errors or inconsistencies in product information. Rushing this could lead to poor content and low conversion, but the longer this process takes the higher the cost-per-sale.

With PIM:
  • Rich product information and marketing copy only needs to be entered once, cutting the time it takes for new products to be buyer-ready.
  • Information associated with your product range can be drawn upon to quickly attain a new marketing channel and reach new audiences.
  • Information remains consistent across channels, reducing costly errors and product return rates.

Improve conversion by cutting sales cycle time.

B2B sales typically involve long email exchanges, with plenty of back and forth over product specifications. The longer the period between first point of contact and closing a deal, the greater the chance of lost opportunities and frustrated customers.

With PIM:
  • Ready access to rich and accurate product information will allow sales representatives to answer customer’s queries fast.
  • Close deals quicker and secure the most revenue possible.
  • Improve customer satisfaction through a speedy and seamless experience.

Build better client relationships and secure repeat business.

Managing product information across multiple sources and teams leaves room for error and inconsistencies. Inaccurate information can cause costly operational errors, lead to dissatisfied customers, and ultimately impact your bottom line.

With PIM:
  • Deliver rich and accurate product information to customers, quickly.
  • Build positive relationships with clients, improve customer satisfaction, and boost retention rates.
  • Reduce your product return rate, avoid unsatisfied customers, and costly operational errors.
  • Protect your brand identity.

Keep up with the changing market by embracing E-commerce.

The B2B market is experiencing a rapid digital shift, with 49% of B2B purchases now being made online (Wunderman Thompson, 2021). 62% of B2B buyers prefer to go online to access product and purchasing information (Digital Commerce 360, 2019) and 86% of B2B customers now prefer to use self-service tools (McKinsey, 2018). With customers increasingly moving their buying process online, manufacturers with little or poor quality product information accessible online will simply be left off buyers’ radar. Develop an effective online portal or risk losing a substantial proportion of sales – 90% of B2B buyers would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs (Avionos, 2021).

With PIM:
  • Provide an impactful digital portal with detailed product information and the opportunity to buy, and reap the rewards in revenue uplift – 87% of buyers pay more for a supplier with an excellent eCommerce portal (Avionos, 2021).
  • Online product information can be managed centrally, so marketing managers can focus on creating effective content with time-efficiency.
  • Allow sales managers to do what they do best: attract customers, build relationships, and provide excellent customer service through complex sales. Self-service shouldn’t replace the human touch.
  • Retain the ability to offer different segments appropriate prices by using price bands within your PIM.

Ready for change?

If you’re ready to make your product information do the hard work for you, chat with us now. Let’s talk through your current product information challenges and how we can resolve them.

Information overload?

If you’re new to PIM and aren’t sure whether it is right for your business, join our upcoming PIM Masterclass! Get some clarity on the basics: what exactly is PIM, how can it transform your business, and how to successfully implement PIM.